No Limit For Creativity
We begin by listening, making sure that we understand the challenges and opportunities. Perhaps more than anything else, Orbit is known for our structured web design process.
First, we capture all the project requirements, from the goals and key audiences, to the features and the brand attributes. Next, we research what key phrases potential visitors are searching for in search engines. Then we align these phrases with pages on the sitemap. Now things get more visual… Wireframe layouts of each page are created, showing the placement of main elements. All of this is done with search engine optimization, visitors and future updates in mind.
Once the discovery phase is complete, the next step is to plan the look-and-feel. The Orbit creative team designs mood boards, presenting color palettes, typefaces and image styles, always with brand image in mind. With the wireframes and mood boards approved, the actual visual designs begin to fall into place. Note how the creative process is a series of steps that build on one another, arriving at a final design through a rational, structured approach.